ChatGPT and Other Bots Applied to the Management of Private Educational Centers

COURSE OBJECTIVES:

• Understand the potential of AI tools in private education enterprises,
primarily  ChatGPT.

• Explore the possibilities of application in the management of educational
centers.

COURSE PROGRAM:

ChatGPT as a Productivity Tool in Business

Introduction to ChatGPT

• What is ChatGPT and how does it work?

• Presentation of information: Differences with Google.

• Versions: ChatGPT, ChatGPT Plus, Turbo, Enterprise.

• GPT-4 capabilities.

• Impersonation and user interactions.

• Exploring GPTs.

• Custom GPTs.

• Comparison with Google Gemini, Copilot, Claude3, Mistral AI.

Data Security and Privacy

• Data security and privacy considerations.

• Ethical considerations in the use of AI.

Effective Searching

• Crafting prompts or questions.

• Custom instructions.

• Limitations: Credits or Tokens.

• Updated internet access.

Examples of Searches for the Private Education Sector

• Market information searches: barriers, clients, competitors.

• Business strategy.

Effective Communication

Personalized Text Writing

• Automations.

• Idea presentation (PowerPoint).

Assistance in the Sales Process

Sales Scripts and Presentations

• Creation of sales scripts and presentations.

• Responding to frequently asked questions from potential clients.

• Personalization of messages and follow-up with clients.

• Content translation.

• Customer service.

• Automated responses to frequent queries.

• Real-time assistance.

• Language interpretation.

• Data interpretation and report generation.

Marketing

Branding

• Development of international brand. Corporate image manual.

Digital Marketing

• SEO of the center. Long tail Keywords. Storytelling.

• Creative content generation for social networks and blogs.

• YouTube video structure and content.

• Improvement of social networks. LinkedIn.

Recruitment and Selection

Optimizing the Recruitment Process

• Using ChatGPT to improve the candidate experience and recruiter efficiency.

• Writing and optimizing job descriptions.

• Key concepts: Importance of a good job description, key elements of a 
description.

• Using ChatGPT to generate and improve job descriptions.

AI Applied to Design and Illustration

Text-to-Image Generation

• Modifying company or product images.

Tools

• DALL-E 3.

• Midjourney.

• Copilot.

• Lexica Art.

• Looka: Corporat image generation

TRAINER:

CARLOS ENRILE D'OUTRELIGNE:

He is an expert in the integration of the internet and Artificial Intelligence as a tool for companies. With an outstanding career as a trainer and consultant,  he has collaborated with various institutions such as ICEX, Spanish Chambers of Commerce, Carlos III University and ESIC teaching courses on the use of digital technologies for internationalisation. In addition, Carlos is the author of the YouTube channel ‘Learn to export with Carlos Enrile’, with more than 28,000 subscribers, where he offers educational content on foreign trade and digital marketing. He has an academic background in EU law and extensive experience in SEO, SEM, and the use of artificial intelligence to enhance the strategy, communication and online presence of SMEs.